Pozzi Ad Selected For College Textbook
AN AD THAT FEATURES WORLD CHAMPION BARREL RACER BRITTANY POZZI and her horse Yeah Hes Firen (“Duke”) has been selected to be included in an upcoming McGraw-Hil college textbook, “Writing For College, Writing For Life.”
The ad was created by Left Field Creative, St. Louis, Mo., for Purina’s Ultium Competition Horse Formula. The ad features Pozzi and Duke in competition with the headline, “Don’t See Me As A Woman, See Me For The Rider I Am.”
The ad was part of a series that featured Olympians and World Champions who feed Purina products to their horses.
“The Ultium campaign changed the face of equine marketing,” said Left Field’s chief creative officer Terri Lacey. “This isn’t just a feed ad. It’s pure sports marketing, with visceral imagery, emotional and inspiring messages and a heroic tone.”
. To view a copy of the ad, visit Left Field’s Facebook page at http://on.fb.me/OE52sw.