Iconic Denim Brand Launches Online Contest to Find New Face of The Ultimate Riding Jean™ by Wrangler®
GREENSBORO, N.C. (March 28, 2013)– Wrangler® Western Wear announced today a nationwide call for entries into The Ultimate Cowgirl Contest, a Facebook® search for the next model of The Ultimate Riding Jean™ by Wrangler. Based on a gal’s ability to ride, rodeo and rock Wrangler jeans, the leader in western apparel will identify The Ultimate Cowgirl who will receive the once-in-a-lifetime opportunity to represent the iconic denim brand.
Cowgirls 18 years of age and older interested in applying can log on to the Wrangler Western Facebook page beginning Friday, March 29 at noon ET. Participants will be asked to submit photos showcasing how she lives the western lifestyle, along with a brief essay about why she should be The Ultimate Cowgirl. Entries will be accepted through noon Friday, April 19. Those not entering the contest will have the opportunity to get involved by voting for their favorite entrant noon Monday, April 22 through noon Monday, April 29. Fan voting will determine the top 10 finalists, while a panel of judges including The 2011 Ultimate Cowgirl Taryn Hale, will face the tough task of evaluating the finalists on how well they embody the spirit of the western lifestyle.
“We’re looking for a woman who embodies what The Ultimate Riding Jean stands for – the freedom, independence and beauty inherent in every cowgirl,” said Robin Rich, senior marketing communications manager, Wrangler Western Wear. “The 2013 Ultimate Cowgirl should not only be a positive representation of cowgirls everywhere, but should be a strong symbol of the western lifestyle we live and love.”
When Wrangler set out to develop a riding jean for women in 2008, they partnered with the women of American Quarter Horse Association and the advertisements have honored this relationship ever since. The brand conducted extensive research to determine what women want and need, and the result was a jean with performance features second to none in the western industry. Combining function, fit, comfort and style, The Ultimate Riding Jean collection is available in three styles: Q~Baby™, which is offered withor without the uplifting patent-pending technology of Booty Up™ by Wrangler, Cash™ and Shiloh™.
The 2013 Ultimate Cowgirl will be announced early May.
To shop The Ultimate Riding Jean collection, visit www.wrangler.com. For more news from the Wrangler brand, find Wrangler Western on Facebook at www.facebook.com/WranglerWestern, Twitter at www.twitter.com/WranglerWestern, Pinterest at www.pinterest.com/WranglerWestern, and YouTube at www.youtube.com/WranglerJeans.
Wrangler® Western Wear is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through online and catalog retailers, and www.wrangler.com. To find a retailer or for more information on the Wrangler® family of products, visit www.wrangler.com or call 888-784-8571.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company’s top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.
VF Corporation's press releases, annual report and other information can be accessed through the company's home page, www.vfc.com.