Advertisers in Barrel Horse News reach the largest audience of any barrel racing publication. Our readers are affluent, educated and active barrel racers who not only enjoy barrel racing themselves, but share their interest with friends, family and business associates. The National Barrel Horse Association, the largest and fastest growing barrel racing association in the country, has purchased a subscription of Barrel Horse News for each of its member households as an added value to the NBHA membership.

Readership Habits:

  • 80% suscribed to Barrel Horse News for 2 years or more
  • 90% have read or looked through all four of the last four issues they recieved
  • The typical recipient spends 2 hours reading or looking through an issue
  • 76% save their copies of Barrel Horse News for future reference
  • 87% of recipients pass their issues along to someone else to read or look through, on average to 2.2 others extending the reach of Barrel Horses News to over 40,300 additional readers
  • 90% consider Barrel Horse News as excellent or above average
  • 67% indicated that they find the ads in Barrel Horse News very or somewhat helpful in terms of getting information on horses, products and services
Personal Profile:
  • Average household income of $125,000
  • Average recipients have $251,000 invested in their operations, including horses, land, buildings, equipment, tack, trucks, trailers, etc.
  • 88% are female, 12% are male
  • 56% are between the ages of 35 and 54
  • 67% attended and/or graduated from college
  • 56% are professionals, executives own a business or horse/ranch operation
  • 95% compete/show (on average for 16 years)
  • 53% attended at least one horse sale in the past 12 months, on average attending just over 4 sales
  • 29% of recipients consigned a horse to be sold at a sale, while 40% purchased a horse at a sale
  • 7.8 horses owned, on average, by Barrel Horse News readers
  • 53% Indicated the ads in Barrel Horse News are either very or somewhat informative when making breeding decisions
  • 82% of recipients or their operations plan to purchase one or more horses in the next 12 months
  • 25% of recipients or their operations plan to purchase a truck or SUV in the next 12 months
  • 30% of recipients or their operations plan to purchase a horse trailer in the next 12 months
  • 84% or more indicated they or their operations plan to purchase the following equipment in the next 12 months: fencing (45%), barns (19%), round pens (19%), feeders (16%), tractors (14%), utility four-wheeler (17%), barrels/poles (13%), horse walkers (12%), and stalls (11%)
  • Average spent on supplements/vitamins/medicines annually $1,565
  • Average spent on saddles/tack annually $1,530
  • Average spent on Western clothing/boots/hats annually $813