Panhandle Slim /Rock and Roll Cowboy announces endorsement deal with Tuf Cooper, reigning World Champion Calf Roper

May 29, 2013 – Westmoor Manufacturing Company, the Fort Worth, Texas based western wear maker of Panhandle Slim and Rock and Roll Cowboy and Cowgirl clothing lines is pleased to announce the signing of World Champion Calf Roper Tuf Cooper to promote its brands in the Rodeo and western lifestyle community. The partnership will include a Tuf Cooper line of clothing that will consist of shirts, jeans, and caps. Jamison Hochster, head of sales and marketing calls the signing one of the single biggest events in the company’s 67 year history. “We believe this partnership allows us to expand our reach in the rodeo community. Tuf Cooper is a huge figure in the sport of pro rodeo. His name is synonymous with winning with style.”

Cooper joins a list of the brands other endorsees including retired rodeo great Tuff Hedeman, reigning world champion barrel racer Mary Walker, reserve world champion barrel racer Carlee Pierce, world champion saddle bronc rider Jesse Kruse, NFR saddle bronc riders Jacobs and Sterling Crawley, as well as Cooper’s traveling partner NFR calf roper Cory Solomon.  The brand will heavily focus its marketing and advertising efforts on the sport of rodeo, which it views as a major avenue for growth. tuf203